Who we work with
We work with a number of clients in a number of ways —a start-up looking to get their name in front of investors and business partners, a hospitality company wanting to promote new properties and guest services, an academic institution searching for brand management and publications help. Below are few descriptions of our work, some on a contract basis and some ongoing.
About Christy
Christy Dastoor is managing director of The Tucker Vance Group. A public relations and communications professional with two decades of experience, Christy's expertise is focused on brand messaging and rollout, strategy, media and publications.
Her most memorable experiences include escorting media on American Airlines Wish Flight, launching a PR campaign for the opening of Half Price Books 50,000 square-foot flagship store, producing an online magazine and digital media campaigns for the nation's largest HOA management company, and leading marketing and communications for The Hockaday School.
Christy began her career with Temerlin McClain Public Relations, focused on consumer brands, including Collin Street Bakery, Dallas 2012 Olympic Bid, Mills Corporation, Host Marriott Services, Laura's Lean Beef and Marriott Senior Living Services.
Christy earned a bachelor’s from Baylor University and a master’s from University of North Texas.
Consumer Packaged Goods
Developed and implemented media relations campaigns for community programs and initiatives across the country, including Texas and Florida.
International College Partnership
Developed brochure and web copy targeted toward international host universities interested in offering students online learning from some of the United States’ top universities.
Private PK-12 School
Partnered with the school and its agency-of-record to develop a marketing campaign that included advertising, public relations, publications and video. Developed brochure copy; wrote annual fund copy for web, video and solicitation letters; and created new copy for the school's website.
Regional Elementary Schools
Coordinated with committee members to write a complementary publication to the Diocese’s long-range strategic plan for its elementary schools. Developed an integrated communications plan that focused on internal audiences and parishioners to launch the publication and communicate the vision.
Start-Up Digital Technology Firm
Developed a communications strategy for company news and achievements targeting partnerships, trade media and consumers.